The appointment has been announced of Noel Douglas as managing director of Wild Fusion Limited, Africa’s leading digital marketing agency and Google AdWords certified partner, in Lagos. Douglas is a veteran marketer and advertising guru with over 25 years experience in the marketing and advertising.

He has worked with several agencies across many countries and sectors in multi-disciplined environments, learning and crafting skills that positioned him as an effective business leader. He is widely described by stakeholders in the industry as a man with a thorough knowledge and understanding of the emerging markets of Africa.

Douglas brings to bear his wealth of experience on the organisation: “I am delighted to be given the responsibility of driving one of Africa’s leadingdigital agencies forward. It is a new chapter in our world of marketing – where we are at the forefront of new technology – where traditional fuses with digital and the language become one.”

Douglas replaced Abasiama Idaresit who was promoted to the position of chief executive officer, CEO, of the company to oversee its operations and provide strategic support to the Wild Fusion Group. Idaresit is confident that Douglas will take the organisation to an enviable position in the industry. Said he: “After a rigorous selection process, Noel Douglas emerged as the outstanding candidate to be the Managing Director for Africa at Wild Fusion. He brings a great depth of knowledge and experience in marketing and advertising; I am delighted to welcome him on behalf of our African team. It is an incredibly exciting time at Wild Fusion as we look forward to building a truly African business.”