The appointment of Dele Odugbemi, as managing director of MediaShare, a media agency owned by the Prima Garnet Africa Group, came as no surprise. What with his wealth of experience garnered at Aegis Media Group, South Africa, where he was responsible for the business growth and supervision of the General Motors account team in South Africa. He also served as the MD of Ogilvy Africa Media.

Odugbemi, an MBA holder in Technology Management, has over 15 years of experience in multinational media account management and has managed key clients like Virgin Atlantic, MTN, Diageo, SuperSport, M-Net, Nestle, Unilever, Motorola, Airtel at both local and international levels. The media management veteran also worked with the OMD Network where he rose to the position of Head of Planning and Innovations at MediaReach OMD Nigeria.

The new MediaShare boss has had broad complementary competencies covering media sponsorships, digital media management and senior account management. A former lecturer/consultant on Technology Policy, Odugbemi is a regular speaker at advertising industry programmes across the continent. He is expected to bring in vast and varied industry experience into the company and group at large.