Aliko Dangote, president of Dangote Industries Limited, DIL, owners of Dangote Cement Plc, has launched an new product called Dangote 3X Cement, a 50 kilogramme bag of 42.5R cement. Edwin Devakumar, group managing director, Dangote Cement, said the product was the first of its kind in the country and Africa. According to Devakumar, the distinguishing features of the product are: strength, extra yield and extra life, which he said make it the first choice for builders and contractors.

Oare Ojeikere, group chief marketing officer, Dangote Cement Plc, said the new cement nicknamed ‘Big Oga,’ was launched as part of the efforts of the group to support the new Mortgage Refinance initiative of the federal government to enable developers access funds at single digit interest rate.

Ahmed Mansur, executive director, Stakeholder Management and Corporate Communications, is confident that Dangote 3X Cement will meet the needs of its customers. Said he: “Every product we produce is to specification. The 3X brand is a market leader as we put in a lot of innovation to not only meet current demands, but also future needs.”

Onipade Adeoye, an official of Standards Organisation of Nigeria, SON, confirmed at the launch that the new product was duly certified having met the standard specifications for 42.5R.