AJEAST Nigeria Limited, a subsidiary of AJE Group worldwide, has drawn closer to its consumers in Ibadan, Oyo State and environ. The company has once again demonstrated its resolve in bringing great quality products to satisfy the yearnings of consumers as it launched Big Cola, its flagship brand, in the Nigeria’s oldest city.

Theo Williams, Country Manager, AJEAST Nigeria, explained that the products, which comes in Cola, Orange and Lemon, are carefully made utilising state-of-the arts production lines, that ensure and guarantee the highest hygienic and quality standards obtainable. According to him, the soft drinks will be sold in PET bottles only in, 650ml and other pack sizes.

Williams added that a communication campaign targeted pan-Nigeria has been developed to support the launch of the drinks. This includes radio commercials, outdoor billboards, in-store promotions and major events, to mention a few. He adds: “An aggressive ‘Think BIG’ sampling promotional campaign will be conducted to avail our discerning consumers a firsthand experience of the uniquely rich taste of BIG brand flavours. The ‘Think BIG’ promotional campaign will be at a retail point near you, so gear up to experience the ‘Think BIG’ brand.”

BIG COLA is carefully made utilising state-of-the arts production lines that ensure and guarantee the highest hygienic and quality standards obtainable. This can only be described as a welcome delight to the taste buds of the consumers. It will be sold in trade (PET bottles only) in 650ml and pack sizes. BIG Cola, Lemon and Orange are available in key cities across the country with expansion on-going. The recommended retail price for BIG is N90.00 per 650ml bottle.